Japanese auto giant NISSAN is all set to sell its cars via online in India. With mere 100+direct dealership stations in India,Nissan planning to extend its service to even more parts of India mainly smaller cities.
With Indian internet users increase it might be good plan to adopt new marketting strategy.
A recent survey by BOSTON CONSULTING GROUP revealed that in earlier this year out of the car owners in INDIA 56 % had access to the internet and outof this 22% used to do a preliminary research before buying a car. With this kind of users,it would be a very good plan to sell cars online.
Also a source close to Nissan India informed that it would be pilot test and if everything goes well they will do it in larger extent.
With this users can be able to book their cars using their credit cards and the car will be delivered by the nearest Nissan authorised dealer.
Whatever it is you can make purchase easier online but for test drives we need to go to the showrooms only right
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